The Trade Desk, Inc.
Market Cap
9.9B
Short interest (May 15)
16.3%
Net Short (Jun 03 ): 0.0%
Borrow Fee
0.28%
↓ 0.3%
Available Shares
10M
↑ 1.2%
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Company Overview
The Trade Desk provides a self-service platform that helps advertisers and ad agencies programmatically find and purchase digital ad inventory (display, video, audio, and social) on devices like computers, smartphones, and connected TVs. The firm's platform is referred to as a DSP in the digital ad industry, and it generates revenue from fees based on a percentage of what its clients spend on advertising, sometimes referred to as a "take rate."
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